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Frontliner — an AI powered business growth engine

What is Frontliner?

Frontliner isn’t just an agent — it’s your business growth engine.
It listens, answers, nurtures, and converts — ensuring every website visitor becomes a potential customer before they drift away.

Built on the proven intelligence of Ela (used in healthcare and DPC), Frontliner expands that power to any business that thrives on clarity, trust, and timely response.

Whether you run a school, a diagnostic center, a fitness academy, or a training institute — Frontliner transforms your website into a 24×7 growth machine.

We checked out Salient to see what all the hype was about and here we are a year later with a 30% increased bottom line! If you're looking for the latest and greatest, I can't recommend this CRM platform enough.

Aura BrooksMarketing Director, Owl Eyes

Our productivity has noticably gone up since implementing the platform. We are now able to dedicate more time on our products while having the peace of mind that our customer experience has improved.

Eve CrawfordCEO at ThemeNectar

Salient has enhanced our user experience and allowed us to move faster than ever and our company is now positioned to scale. We've seen a rediculous growth of 80% in just a few months!

Jack GrahamProject Manager, Coffee Inc

Simply put, Salient is an excellent tool to accelerate growth and save time. We've been very pleased with the results from implementing the platform into our company.

Zak ReidCTO at Envato

The Problem With Websites Today

  • Most websites are digital brochures — beautiful, but lifeless.
  • Visitors land, scroll, and leave — often with unanswered questions.
  • Your business might look great online, but it can’t listen.
  • And in a world that moves at the speed of a text message, that silence costs you growth.

The Shift: From Websites to Conversations

The Business Impact

  • 3× increase in conversions from curious visitors.
  • 60–70% drop in lost leads due to instant engagement.
  • No web development overheads — your Frontliner evolves with your business.
  • 24×7 clarity and confidence — always on, always on-brand.

Future is conversational & Frontliner leads the change

Save 25%
  • Live chat widget
  • Email marketing
  • Custom Forms
  • Traffic analytics
$29/ month
  • Everything in basic
  • Marketing automation
  • Advanced chatbot
  • Campaign management
  • Collaboration tools
$59/ month
  • Everything in premium
  • A/B testing sanbox
  • Custom permissions
  • Social media automation
  • Sales automation tools
  • Live chat widget
  • Email marketing
  • Custom Forms
  • Traffic analytics
$250/ year
  • Everything in basic
  • Marketing automation
  • Advanced chatbot
  • Campaign management
  • Collaboration tools
$500/ year
  • Everything in premium
  • A/B testing sanbox
  • Custom permissions
  • Social media automation
  • Sales automation tools

Grow your business

Grow your business

Frequently asked questions

What does CRM mean?

CRM stands for Content Relationship Management. Using a CRM platform gives everyone involved in your business a way to manage customer interactions to increase growth.

Is it really free to start?

Yes! You can opt to stay within the free tier for as long as you want to. It’s a great way to get a feel for the platform before deciding to upgrade to take advantage of the more advanced features.

Can I import data?

Yes! Getting your existing data in is easy. Simply export your existing customers to a .csv file and import them within a couple of clicks.